| 1. What is
a search engine? |
A search engine is an internet website that allows users to
search for information.
|
| 2. Why are
search engines important? |
Around 250 million searches are undertaken each day and as
much as 80% are from a search engine. Also 70% of e-commerce
transactions are generated from search engine traffic.
|
| 3. What is
a keyword? |
Keywords are the search terms entered into a search engine
by users for certain information.
|
| 4. Do I have
to change my website? |
You do not have to change your website with Peak Position
as it is a direct paid for submission.
|
| 5. How do
search engines rank websites? |
| Each search engine has it's own criteria that the websites
are analysed against. You website will be compared with other
websites that have similar keywords or phrases. The websites
that are ranked the highest, match the specific criteria (algorithms),
of that particluar search engine. |
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